Our brief

With last year’s royal wedding, the big ‘I do’ has been a hot topic in the world of fashion. From bridal trends to attention grabbing guest attire, there’s no shortage of reporting on the biggest fashion event of the calendar.

However as the only global fashion search engine, Lyst pride themselves on their status as the definitive source of what’s hot in fashion. So when it comes to weddings, they well and truly have the scoop.

A disruptive design language

As bold in design as they are in fashion, Lyst wanted a design language that would separate them from rival wedding reports.

To the design team here at Maido, this was music to our ears. With over 200k weddings a year in the UK, it’s a surprise that the graphic language surrounding them is not more progressive. Weddings are still largely represented with script fonts and ornate floral visuals, and rival reports fail to break this mould.

We crafted a visual language to mirror the edgier wedding trends represented in the Lyst report. The colour palette blends traditional pink with a bold dark green to challenge wedding colour norms, while bold typography brings confidence that traditional delicate wedding typography lacks.

We also introduced bold illustrations and graphical patterns to bring a unique identity to the report, alongside Instagram devices to echo the social-led content.